About Us

Aquafirst – A fresh local take on the pool store

At Aquafirst, we believe that life is better with a pool. We understand the feeling you get when your children are laughing and playing. We understand the sense of pride you have when on a hot summers day your place is chosen for the family bbq. We understand that there is nothing better than to laze around in the pool reading a book while the world passes you by.

So, we’ve dedicated ourselves to serving pool passionate people.

For us, it’s more about the joy of hearing you relax, than it is cleaning the pool! We provide our customers with the right products; services and advice that they need to become a great pool owner. It’s what has made Aquafirst the first choice by many local pool owners.

We aim to make looking after your pool as easy as possible. We employ passionate people and train them to assist you in maintaining your pool in the most cost effective, healthy and environmentally friendly way. This is what you’ll only ever find the best brands and right advice at our one easy location.

Pool owners will find everything they need for their pools – high chemicals, quality filtration equipment, wide selection of suction and robotic pool cleaners, fun pool toys, pool renovation options, all your replacement parts, and loads of great advice.

Also, from our single superstore location, we offer convienent poolside servicing across the full Melbourne metro area, in particular we cover Brighton to Cheltenham, Mentone to Dingley, and from Dandenong right through to Patterson Lakes and Frankston.

In our eyes, the world is better with pools and we take the ownership of pool as a privilege.

So whether you’re new to owning a pool or an expert many times over, our staff are ready to serve you and your needs.


Location History

The history of 290 Boundary Road, Braeside as a pool store dates back well over 30 years. In 1970 a group of guys launched a pool business that over time evolved into a well-established pool empire stretching across multiple locations covering everything from pool construction, installation, manufacturing, retail and servicing. By the mid 80’s the owners had moved into the now iconic Boundary Road location where they ran a pool business right up until late 2015.

relaunch coming soon

In late 2015 four parters secured the rights to the Boundard Road location and set about to refocus and revitalise what was once a great pool business into the largest pools shop in Victoria. The new relaunched pool shop will house a 6-meter chemical wall, equipment demonstration areas, selection of pool parts, a 50sqm commercial division and education area, and a never before seen 6 stage pool renovation wall.

This along with regular poolside servicing and a large repair workshop, Aquafirst is sure to be a staple in the pool industry for another 30 years.